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The Cage is a 12-week ignition programme, powered by The Lane Crawford Joyce Group, which offers intensive mentorship and in-house commercial opportunities to early stage start-ups building retail-relevant B2B technologies

Win a 12-week residency and gain access to a dedicated, tight-knit community of global industry experts and entrepreneurs providing insight, advice, connections and commercial guidance

The Lane Crawford Joyce Group, headquartered in Hong Kong, is Asia’s pre-eminent luxury lifestyle group and an international industry benchmark in fashion retail and omni-channel experiences, brand management and distribution.


The Group consists of five companies:
Iconic luxury department store Lane Crawford
Cutting edge fashion boutique Joyce
Fashion footwear, bags and accessories specialist Pedder Group
Retail, brand management and distribution company ImagineX Group
Full-service retail platform Walton Brown


We operate luxury department stores and boutiques, free-standing branded stores, e-commerce and omni-channel operations, providing international brands unparalleled insight into, and coverage of, Greater China.


Throughout our history, creativity and innovation has been central to who we are. This comes not only from within, but also from looking out, inviting ideas and collaborating with smart people in specialist areas who bring different perspectives and help us create new experiences. The Cage holds to this tradition, while defining a new approach for technology collaborations in an age of ecosystems.

 

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Founded in 1850, Lane Crawford is China’s first luxury omni-channel fashion retailer focused on creating a seamless shopping experience across its physical stores in Greater China and its global online store.


With more than 602,000 square feet of retail space, Lane Crawford has 10 points of sale across Hong Kong, Beijing, Shanghai and Chengdu. Featuring the largest designer portfolio in the region, Lane Crawford showcases more than 800 international brands across Womenswear, Menswear, Cosmetics, Home and Lifestyle, and Fine Jewellery.


Regarded as an industry benchmark for innovation in retail concepts, Lane Crawford is unique for its wholesale model and its unparalleled edit presented in creative store environments fusing fashion, design, art and music.

 

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Founded in 1971 and continuously representing designers who transcend creative boundaries, JOYCE Group is Asia’s vanguard of fashion retail, brand management and distribution.


A nurturer and supporter of extraordinary talents across the world, JOYCE Group today owns its eponymous and legendary multi-brand boutique JOYCE, a prestigious beauty retail concept JOYCE Beauty, and a distribution portfolio of innovative designers including Alexander Wang, Alexander McQueen, Dries Van Noten, Marni, Neil Barrett, Rick Owens, sacai, Stella McCartney, Thom Browne and Victoria Beckham.


JOYCE Group operates over 50 points of sales across Greater China, including its JOYCE multi-brand boutiques and JOYCE Beauty store concepts.

 

 

 

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Pedder Group is an omni-channel fashion footwear, bags and accessories specialist with leadership positioning and unparalleled expertise in Greater China and South East Asia.


It operates a multi-brand shoes and accessories business, mono-brand stores with Christian Louboutin, Stuart Weitzman, Charlotte Olympia, Gianvito Rossi and ASH, as well as Pedder Red, its own contemporary fashion shoes and accessories brand.


Pedder Group has more than 60 points of sale and works with over 250 international brands.


Through its innovative retail concepts, Pedder Group presents a highly edited collection with a fashion point of view, seeking and showcasing talent, and inspiring desire through extraordinary environments, creative collaborations and unique marketing programmes.

 

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ImagineX Group is Asia’s leading retail, brand management and distribution company.


It leverages its market intelligence, robust infrastructure and partnership network to build luxury, designer and premium contemporary fashion and lifestyle businesses with an entrepreneurial approach and the passion of a brand owner.


ImagineX Group represents 16 international brands including Salvatore Ferragamo, Marc Jacobs, Paul Smith, 3.1 Phillip Lim, DKNY, Club Monaco, alice + olivia by Stacey Bendet, ISAIA, ba&sh, Scotch and Soda, Tory Burch and Isabel Marant. The portfolio also includes lifestyle brands such as Tumi, and beauty brands including Aveda, Jo Malone London, Natura Bisse and Apivita.


The company currently operates more than 350 points of sale across 40+ cities in Greater China, Taiwan, and South East Asia.

 

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Walton Brown is a full service retail management platform which partners with large-scale international brands in the premium and contemporary segment to grow their businesses in Greater China by providing total geographic and channel coverage of the market including retail, wholesale, e-commerce, travel retail and outlets.


Currently managing a brand portfolio including Juicy Couture, kate spade new york and Brooks Brothers in Greater China, Walton Brown builds upon the brands’ strong momentum to establish broader foundation and fuel their scale in the region.


Walton Brown also operates a chain of flagship luxury department store Maison Mode in Chengdu, Changsha and Urumqi with more than 320 brands across 900,000 square feet, and a value retailing business called Times Outlets in Chengdu and Changsha. Boasting a total floor area of 1,800,000 square feet, the two outlet complexes offer off-season luxury and designer fashion merchandise from over 220 brands.


In 2017, Walton Brown will launch My MM, a China social, mobile marketplace, connecting international premium fashion and lifestyle brands with curators and customers. My MM is created through a strategic joint venture company called WWE & Company (BVI) Limited, in partnership with Wharf and eCargo.

 

OVERVIEW

The Cage is a full-time, 12-week ignition programme powered by The Lane Crawford Joyce Group that offers intensive mentorship and in-house commercial opportunities to two start-ups developing B2B technologies that apply to fashion and lifestyle retail, as it relates to our core businesses.


We are now calling for early stage start-ups with fresh, frontier B2B technologies that innovate the Customer Experience to join us in The Cage starting May 2017!


We are interested in technologies that can optimise and/or redefine any of the customer touchpoints, including awareness, discovery and exploration, use and purchase, loyalty as well as advocacy. Technologies that could apply both to the in-store experience and business’ systems which enable improved and unique customer experiences.


This could include, though is not limited to: IoT, personalisation, image recognition/matching, AI/machine learning, AR, gaming and blockchain.

 

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SELECTION


After completing the online application form, shortlisted applicants will be invited for interviews. Six start-ups will then be selected to participate in an exhibition and present at a pitch night. From the pitch night, two winning start-ups will be offered the opportunity to take up residence in The Cage – a co-working space in the Group’s One Island South headquarters in Hong Kong, known as such for its unique design.

 

  • Are you an early stage start-up with a B2B technology that innovates the Customer Experience and could be applied to fashion and lifestyle retail, as it relates to our core businesses?
  • Are you a start-up that has a consumer-tested prototype?
  • Are you part of a start-up with two or more founders?
  • Are you eligible to stay in Hong Kong for the duration of the programme?


If you answered ‘yes’ to all of the above, we want to hear from you!


Please submit your applications by March 26, 2017, and refer to the Terms & Conditions for further details.

 

 

 

PRIZES

 
 

  • A dedicated, tight-knit community of global industry experts and entrepreneurs providing tailored mentorship and commercial guidance
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  • Direct access to key decision makers within The Lane Crawford Joyce Group ecosystem
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  • Customised speaker sessions and panels on topics relevant to strengthening business fundamentals
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  • 12-week residency and supporting infrastructure at no charge
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  • HK$50,000 cash prize for each start-up

 

 

 

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RESIDENCY

Through a three-phase residency, start-ups will receive expert mentorship, access to the Group’s most senior leaders and specialists as well as seasoned experts and entrepreneurs from our international network.

 

LEARN

The two winning start-ups will attend speaker sessions and panel discussions to enhance their knowledge of retail and customer experience, among others, while developing their technology.

 

VALIDATE

Each team will validate its technology with test users and be equipped with new insights to further refine their businesses.

 

PITCH

The start-ups will each present to one or more of the Group’s companies to pitch for a commercial agreement upon completion of the programme. The relevant Group companies will reach an independent, commercial decision on whether to implement the proposed commercial agreement.

 

 

 

FAQ

 

 

 

The Cage is a high profile, physical showcase space in the Group’s One Island South headquarters in Hong Kong, known as such for its unique design which features retro concertina gates.

 

 

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