"Wonderful program! Well-structured with clarity of objectives, and awesome culture with direct retail feedback. We have learned so much and made so many meaningful connections throughout the journey."
– QueueHop, 2017 Winner

"The overall experience was absolutely incredible and exceeded all our expectations. We learned so much, and the mentors, LC team, and environment was perfect."
– SeenIt.in, 2017 Winner

"This program is like a mini-MBA for fashion tech startups. I’m so impressed by the people I met, sessions I attended, and network I tapped into."
– Whatsquare, 2016 Winner

"It was a life changing experience…and this is just the beginning!"
– Whoolala, 2016 Winner

The Lane Crawford Joyce Group, headquartered in Hong Kong, is Asia’s pre-eminent luxury lifestyle group and an international industry benchmark in fashion retail and omni-channel experiences, brand management and distribution.

The Group consists of five companies:
Iconic luxury department store Lane Crawford
Cutting edge fashion boutique Joyce
Fashion footwear, bags and accessories specialist Pedder Group
Retail, brand management and distribution company ImagineX Group
Full-service retail platform Walton Brown

We operate luxury department stores and boutiques, free-standing branded stores, e-commerce and omni-channel operations, providing international brands unparalleled insight into, and coverage of, Greater China.

Throughout our history, creativity and innovation has been central to who we are. This comes not only from within, but also from looking out, inviting ideas and collaborating with smart people in specialist areas who bring different perspectives and help us create new experiences. The Cage holds to this tradition, while defining a new approach for technology collaborations in an age of ecosystems.

Our address: 30/F, One Island South, 2 Heung Yip Road, Wong Chuk Hang, Hong Kong



Founded in 1850, Lane Crawford is China’s first luxury omni-channel fashion retailer focused on creating a seamless shopping experience across its physical stores in Greater China and its global online store.

With more than 602,000 square feet of retail space, Lane Crawford has 10 points of sale across Hong Kong, Beijing, Shanghai and Chengdu. Featuring the largest designer portfolio in the region, Lane Crawford showcases more than 800 international brands across Womenswear, Menswear, Cosmetics, Home and Lifestyle, and Fine Jewellery.

Regarded as an industry benchmark for innovation in retail concepts, Lane Crawford is unique for its wholesale model and its unparalleled edit presented in creative store environments fusing fashion, design, art and music.



Founded in 1971 and continuously representing designers who transcend creative boundaries, JOYCE Group is Asia’s vanguard of fashion retail, brand management and distribution.

A nurturer and supporter of extraordinary talents across the world, JOYCE Group today owns its eponymous and legendary multi-brand boutique JOYCE, a prestigious beauty retail concept JOYCE Beauty, and a distribution portfolio of innovative designers including Alexander Wang, Alexander McQueen, Dries Van Noten, Marni, Neil Barrett, Rick Owens, sacai, Stella McCartney, Thom Browne and Victoria Beckham.

JOYCE Group operates over 50 points of sales across Greater China, including its JOYCE multi-brand boutiques and JOYCE Beauty store concepts.





Pedder Group is an omni-channel fashion footwear, bags and accessories specialist with leadership positioning and unparalleled expertise in Greater China and South East Asia.

It operates a multi-brand shoes and accessories business, mono-brand stores with Christian Louboutin, Stuart Weitzman, Charlotte Olympia, Gianvito Rossi and ASH, as well as Pedder Red, its own contemporary fashion shoes and accessories brand.

Pedder Group has more than 60 points of sale and works with over 250 international brands.

Through its innovative retail concepts, Pedder Group presents a highly edited collection with a fashion point of view, seeking and showcasing talent, and inspiring desire through extraordinary environments, creative collaborations and unique marketing programmes.



ImagineX Group is Asia’s leading retail, brand management and distribution company.

It leverages its market intelligence, robust infrastructure and partnership network to build luxury, designer and premium contemporary fashion and lifestyle businesses with an entrepreneurial approach and the passion of a brand owner.

ImagineX Group represents 16 international brands including Salvatore Ferragamo, Marc Jacobs, Paul Smith, 3.1 Phillip Lim, DKNY, Club Monaco, alice + olivia by Stacey Bendet, ISAIA, ba&sh, Scotch and Soda, Tory Burch and Isabel Marant. The portfolio also includes lifestyle brands such as Tumi, and beauty brands including Aveda, Jo Malone London, Natura Bisse and Apivita.

The company currently operates more than 350 points of sale across 40+ cities in Greater China, Taiwan, and South East Asia.



Walton Brown is a full service retail management platform which partners with large-scale international brands in the premium and contemporary segment to grow their businesses in Greater China by providing total geographic and channel coverage of the market including retail, wholesale, e-commerce, travel retail and outlets.

Currently managing a brand portfolio including Juicy Couture, kate spade new york and Brooks Brothers in Greater China, Walton Brown builds upon the brands’ strong momentum to establish broader foundation and fuel their scale in the region.

Walton Brown also operates a chain of flagship luxury department store Maison Mode in Chengdu, Changsha and Urumqi with more than 320 brands across 900,000 square feet, and a value retailing business called Times Outlets in Chengdu and Changsha. Boasting a total floor area of 1,800,000 square feet, the two outlet complexes offer off-season luxury and designer fashion merchandise from over 220 brands.

In 2017, Walton Brown will launch My MM, a China social, mobile marketplace, connecting international premium fashion and lifestyle brands with curators and customers. My MM is created through a strategic joint venture company called WWE & Company (BVI) Limited, in partnership with Wharf and eCargo.



The Cage is a full-time, 12-week ignition programme powered by The Lane Crawford Joyce Group that offers intensive mentorship and in-house commercial opportunities to two start-ups developing technologies that apply to fashion and lifestyle retail, as it relates to our core businesses.

We called out for early stage start-ups with fresh, frontier technologies that enhance the Customer Experience to join us.

This could include, though is not limited to: IoT, personalisation, image recognition/matching, AI/machine learning, AR, gaming and blockchain.




After completing the online application form, shortlisted applicants will be invited for interviews. Six start-ups will then be selected to participate in an exhibition and present at a pitch event. From the pitch event, two winning start-ups will be offered the opportunity to take up residence in The Cage – a co-working space in the Group’s One Island South headquarters in Hong Kong, known as such for its unique design.


  • Are you an early stage start-up with a technology that enhances the Customer Experience and could be applied to fashion and lifestyle retail, as it relates to our core businesses?
  • Are you a start-up that has a consumer-tested prototype?
  • Are you part of a start-up with two or more founders?
  • Are you eligible to stay in Hong Kong for the duration of the programme?

If you answered ‘yes’ to all of the above, we want to hear from you!

Please submit your applications by March 18, 2018, and refer to the Terms & Conditions for further details.






  • Opportunity to secure commercial agreements with one/more group companies under The Lane Crawford Joyce Group

  • Market testing opportunities across the five companies

  • Structured learning & tailored business guidance from an exclusive network of 150+ advisors

  • Dedicated mentors & direct access to key decision makers within The Lane Crawford Joyce Group ecosystem

  • Exclusive community of global industry experts, investors, and entrepreneurs

  • 12 weeks of co-working space and supporting infrastructure at no charge

  • HK$50,000 prize money for each start-up






Through a three-phase programme, start-ups will receive expert mentorship, access to the Group’s most senior leaders and specialists as well as seasoned experts and entrepreneurs from our international network.



The two winning start-ups will attend speaker sessions and panel discussions to enhance their knowledge of retail and customer experience, among others, while developing their technology.

Expert focus:

Fashion & Retail

Digital & Technology Innovation

Business Strategy

Investments & VC Funding


Digital Marketing & Communications



Each team will validate its technology with test users and be equipped with new insights to further refine their businesses.



The start-ups will each present to one or more of the Group’s companies to pitch for a commercial agreement upon completion of the programme. The relevant Group companies will reach an independent, commercial decision on whether to implement the proposed commercial agreement.








The Cage is a high profile, physical showcase space in the Group’s One Island South headquarters in Hong Kong, known as such for its unique design which features retro concertina gates.












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