President, Lane Crawford, Joyce
Keith has managed Lane Crawford’s continuing expansion into mainland China. In his first week of office, he announced three additional stores to be opened in Shanghai, Beijing, and Chengdu, in addition to the company’s existing Beijing location.
Keith joined Lane Crawford in 2001 from G2000 and U2, where he was design director.
In 2008, Keith became president of Joyce, allowing him and his team to be “as creative and risk-taking and experimental as we want. In one example of his creativity, Keith called upon Sarah Burton to stage an Alexander McQueen runway show in Beijing. During his tenure at Joyce, Keith secured franchise agreements for what would become the company’s most successful retail brands: Rick Owens , Balenciaga and Alexander McQueen.